In the world of real estate, using video is one of the best ways to market for your business. According to the  National Association of Realtors , 37% of people use video as an informative source during the home search. As a real estate professional, sharing market insights, listings and more can provide your customers a source of education. Following are some great tips to create professional videos for your business.

Setting the stage:

1. Be mindful of what’s behind you for the shoot. Whether it’s a light source, an animal or a strange thing on a shelf, it’s always good to take a look at the shot before hitting record.


2. Have a good light source in front of you. Natural light is the best.


3. A smartphone or computer will often be sufficient for video. If you would like to take it a step further, you can purchase a  ring light  with a phone holder as it illuminates the video and keeps the phone still.


4. There are many editing programs available that will allow you to make simple alterations to the video.  Here  are some simple and free programs.

Setting yourself:

1. Avoid wearing light colors. Dark or bright always work best in video.


2. While a suit may seem too formal, casual or professional clothing are great options.


3. Don’t overthink it! Try to be your natural self on camera.

For more tips and information about videos for real estate,  click here.