Condos and townhouses typically come with an array of benefits that include amenities, proximity to retail areas, and lower maintenance. Because condos have unique advantages and challenges, sellers should tailor their marketing strategy accordingly. Here’s what you should consider when putting your condo on the market:

Read HOA guidelines: Condos are always governed by rules set forth by a homeowners’ association. These rules and bylaws can vary widely, so it is important to review them carefully as restrictions may apply to when and how you can show your property. In senior living communities, you may only sell your condo to people over 55.

Pick the right time: Condos tend to sell faster than single-family homes. But while single-family homes are often sold during the spring and early summer, you need to consider seasonal factors with condos. If your condo is in an area with lots of ski slopes, you’ll get the best price for your property when the season hits – between November and March. For beach condos in the North, the selling season will be between May and August.

Stage your condo: Staging a home can increase its selling price while decreasing its time on the market. Because HOAs are responsible for the community’s curb appeal, it becomes ever more important to arrange your belongings in a way that makes your unit stand out from the rest.

Market the lifestyle: With condos, the best marketing strategy is to highlight the easy, hassle-free lifestyle that comes with it. Make sure to emphasize any available amenities, such as swimming pools, fitness center, clubhouse, parking garage, meeting rooms, and concierge services. If your condo is in a convenient location, remember to highlight this fact in your listing.

When you are ready to purchase a new home, I would love to meet with you and talk about your home buying options. Call me today to set up an appointment!