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Interior Designer’s Takes on TikTok Home Trends

In the ever-evolving world of interior design, TikTok has emerged as a trendsetting hub, showcasing everything from cute candle warmers to viral storage hacks. In an article written by House Beautiful, Rachel Coffey, social marketing manager at Le Creuset; Gideon Mendelson, founder of Mendelson Group; and Jennifer Verruto, founder and CEO of Blythe Interiors, discuss TikTok's top home trends for 2024. Here are their thoughts:


1. Farmhouse: A Chic Comfort Zone



  • With 408 million views in the past year, farmhouse design reigns supreme on TikTok.

  • The blend of chic and comfort makes it a favorite, resonating with the return of hosting and the desire for warm, cozy homes.

  • A European twist on the farmhouse trend is gaining traction, featuring warm tones, natural stone, and French Country flair.



2. Vintage Flair: Self-Expression Through Decor



  • There was a surge in self-expression during 2023, and vintage decor fits seamlessly into this trend.

  • Coffey suggests creating a personalized space by blending new finds with vintage treasures and heirlooms.

  • Verruto recommends pairing items unapologetically to achieve a collected, eclectic look.



3. Maximalism: More is Definitely More



  • Maximalism, the design style of abundance, encourages boldness with mixed materials, playful patterns, and saturated colors.

  • This approach evokes nostalgia, creates contrast, and adds visual appeal throughout the home.

  • Coffey highlights its fun and eye-catching nature, making it perfect for social media.



4. Eclecticism: No Rules, Just Personality



  • Eclectic style thrives on inclusivity, focusing on the owner's personality rather than rigid design rules.

  • Verruto emphasizes its versatility, allowing the incorporation of quirky, sentimental items while showcasing multiple design styles.

  • The common thread is a curated, collected look, giving spaces the appearance of evolving over time.



As TikTok continues to shape design preferences, these trends offer a glimpse into the dynamic and diverse world of interior decor for 2024. Embrace the styles that resonate with you and let your home tell a unique and personal story.


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