Marketing is a huge part of the selling process. Thankfully, social media has made it easier for folks to spread the word and draw more foot traffic to their listings. Due to its highly visual nature, Instagram provides excellent opportunities to show off your property and connect with potential buyers. The best part is that it’s free and quite easy to use. Here are some tips to promote your for-sale property on Instagram:

Use Hashtags: Hashtags are the easiest way to boost engagement and increase the number of people who see your listing. Much like keywords, hashtags allow Instagram to amplify exposure of your posts to users who might be interested in similar content. Make sure that your hashtags are relevant, niche-specific, and limited to no more than twenty per post.

Upload Professional Photos: Pick the right pictures and filters for your posts, prioritizing those that are more likely to elicit emotional responses from users. If your bathroom is a big selling point, highlight desirable elements like a beautiful free-standing bathtub together with a phrase that helps buyers picture themselves living in your property, for example “Make everyday a spa day at your home.”

Go Behind the Screens: Share the process of getting your home ready to sell. Capture photos of the photographer shooting pictures, the drone taking aerial shots, and stagers adding final touches.

Keep Up the Work: Don’t just log off the minute you post your property. It is important to continue to engage users with new photos and posts and maximize your market reach. Make sure to regularly check your DMs (“Direct Messages”) and reply to comments from prospective buyers.

When you are ready to sell your current home and buy a new one, I am here to make sure your purchase process goes as smoothly as possible. Call me to set up an appointment.